Brand Strategy and Design Service

brand strategy and design 

YOUR READY TO INVEST AND MAKE your BRAND MARK IN THE SMALL BUSINESS WORLD.

BRANDING

PACKAGING

STRATEGY

TYPOGRAPHY

ART DIRECTION

DESIGN

COLOUR PALETTE

BRAND IDENTITY

the BRAND STRATEGY
AND DESIGN

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Taking that next big step in your small business can feel scary.. right?! Whether you’re a solopreneurs, making your first investment, launching that online course, shop, self-hosted podcast or starting a little side hustle.

At Olivia’s, our goal isn’t to provide you with just swoon worthy designs. But to build a brand identity that provides you with clarity and confidence. So whatever your next step looks likes, you’ll leave feeling prepared to conquer it all. 

Let’s get the awkward bit out the way shall we eh?

starting from £1500

OUR APPROACH

let's HAVE A CHAT

Every solopreneur has a different list of needs and goals. So before we jump the gun! I’d love to have a chat with you first on a discovery call. By doing this we can get to know each other better. Discuss what your looking for and the results you want to see after working together. Keeping all this in mind, you’ll receive an invite to a proposal call where I’ll present my in-depth Brand Strategy and Design process, so you’ll know exactly what to expect if you decide to invest in your brand.

No-Strings attached 

Let me show you why it’s worth three figures!

phase one

Brand Design Services

BRAND strategy

Every solopreneur that comes through my doors leave with a brand built on strategy, so you have the best chance for success. We discover the heart of your business, reveal gaps by mapping out what already exists, and identify who your people are, so that we can curve out a new space for you to make your mark.

includes

Starter Questionnaire

2 hr Strategy Call  x2

Your Objectives and Goals

Competitor Research and Analysis

Ideal Audience Persona

Customers Journey

timeline

1 to 3 Weeks

Brand Positioning

Brand Personality

Brand Values

Brand Statement

Business problem creative solutions

Your Brand Strategy Guidelines 

timeline

1 to 3 Weeks

phase two

BRAND design

Custom made brand systems is far more effective than a logo, we create unique meaning, evoke emotions and shape your people’s perception of you. We offer three art directions all aligned with your strategy for you to choose from, so you can stop chasing and start attract your people.

includes

2 hr Design Call

Design Brief

Art Direction x3

Logo Design x3

Colour Palette

timeline

3 to 5 Weeks

Font Selection and pairing

Brand Assets (TBC)

Collateral (TBC)

Revisions

Your Brand Guidelines

timeline

3 to 5 Weeks

holistic approach 

we DO THINGS DIFFERENTLY

Once we are clear on who your brand is through strategy, I then provided every client with two to three art directions for you to choose from. It’s only fair to give you options. The three directions I like to provide create from your brand strategy: The Reliable, The Curious and The Wildcard. 

DID YOU KNOW
Colour can increase brand recognition by 80%
DID YOU KNOW
91% Of people prefer to buy from an authentic brand
DID YOU KNOW
Branding comes before Marketing
DID YOU KNOW
People make purchasing decisions through feeling.

let's UNITE AND CONQUE

frequently asked questions

find ALL YOUR

ANSWERS HERE

HOW MUCH DOES A PROJECT USUALLY COST?

Most projects I take on stay around the £1500 to £2000 mark. However depending on your business needs specifically the collateral you choose and amount of revisions you require this can increase. I always provide my clients a clear break down of your estimated cost and keep you updated before you incur any extra costs. 

HOW DOES PAYMENT WORK?

I asked for a 50% deposit up front to secure your project in my work/client calendar, this payment is non-refundable. Once we have finished the strategy section I’ll invoice you half of the remaining cost to be paid. Once the design section is completed, I invoice for the last time to pay the remainder cost including any extra fees you incurred. (50/25/25)

CAN YOU WORK WITH MY CURRENT LOGO?

I don’t work with client’s previous logo. And here’s why! We build your brand from the ground up and design a complete brand system including your logo. For this reason we must start from scratch and design your visual language aligned with your strategy this includes your logo. We also make sure our clients leave we three sub logos for maximum flexibility, therefore it’s more effective to design your logo with a clean slate.

HOW LONG DOES A PROJECT TAKE?

Brand Strategy and Design project can take up to six to eight weeks. However depending on your needs this can be longer. Usually we discus on our discovery call if you have any specific deadlines you need to meet etc. 

HOW QUICKLY CAN I WORK WITH YOU?

I work on a first come first severed bases, and to avoid burnout I work with two to three clients every four to eight. If you are interested, book a discovery call as soon as possible. And I’ll be able to book you into my work calendar ASAP. If I’m fully booked I’ll email you when my next available start date for a new project is. 

next steps

find YOUR BRAND PERSONALITY

STEP ONE

Fill out a contact form and shortly receive a discovery call booking calendar. Select the date and time that works for you! 

STEP two

After the discovery call,  you’ll receive a proposal call invitation. On this second call I’ll explain my brand process and all it’s milestones. After this call you’ll receive a digital proposal, contract and invoice. Once signed and paid you’ll then be booked onto my work calendar. 

STEP three

Before project starts you’ll receive log in detail to your client portal, this is where your contract, payment, questionnaires, scheduled calls, pdf etc will all be stored so nothing is every lost through emails! 

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fill IN CONTACT FORM
FOR BRAND STRATEGY
AND DESIGN.

I'D LOVE TO HAVE A CHAT WITH YOU